As a self-admitted logo fanatic, this even goes too far for me, and that’s saying A LOT.
RT @ReadWriteWeb “Micro Op-Ed: How will you tell the story to your grandchildren about how citizens of the Internet once stood up to the Gap & their uninspiring logo design? Is this what defines social media activism nowadays? …Can we focus this much enthusiasm and energy on Education? Elections? Actual problems? What do you think?”
HOWEVER… The old GAP logo prevails. YAY!!!! Yes, I care. So what of it. It’s a better logo compared to the new one in every way, and it maintains the company’s image-based branding. Good all around. Yes. logos matter. No not as much as education, elections or actual problems. But, they do matter. If only for the fact that I have to look at them.
DIFFERENT Facebook POST (same day):
Nope. I’m not done with the logo topic. Found a GREAT article on the rediculous GAP logo change idea. Here’s one quote that is just a portion of the reason you don’t change a logo that’s established:
“Any 100-level communications student can tell you that you don’t mess with a successful and immediately recognizable brand and identity.”
It also follows that you don’t mess with a decent logo that is just building its brand recognizability. The only exception is if there is a specific reason you don’t want your public to remember you as you were–then you change your entire branding along with internal structure, values, mission, etc. Here’s the great article on the GAP mishap, that the GAP quickly reversed. Good call!