It's all about the STORY!

Exceptionally well-stated. Much, much thanks to the author, Amber Naslund, for the post below. Please visit her site for more incredible content: http://www.brasstackthinking.com/.

11 Lessons for Social Media's Future by Amber Naslund We talk a lot about needing to “educate” people about social media. And at recent events and meetings I’ve attended, I can confirm that companies are asking themselves how they educate their teams and colleagues about social media, too. But the real question: WHAT do we need to be teaching? Some of it will depend on the environment, context, and specific applications and strategies of course. But here are some areas on which we need to focus teac … Read More

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