It's all about the STORY!

I’ve read many, many blogs, websites, brochures, fliers, posters, ads… you name it. Let’s get real. People might like to be pampered and entertained, witness exotic customs or seek adventure and excitement. All of this is true.

Tourist introduced to culture

I have a better question for people in the tourism industry–all you copywriters, marketers and ad guys out there whose job it is to lure the almighty American dollar into the hands of tourist destination A or B…

Question: What do people really need?

Answer: They need to feel connected.

 This will require nano-target marketing, keeping costs ridiculously low while redefining “vacation” by amping up the local experience. This means having an intimate understanding of the “vacation” destination, its locals, history and opportunities for tourists to fully engage in what it means to be local. This means including opportunities for short-term, hour-long community volunteerism; opportunities for walking tours with locals at parks or beaches; allowing access to open classes on subjects such as sculpture, kayaking, local history or meditation; participation in community festivals; and providing affordable, safe, comfortable accommodations in historic or culturally significant locations.

Give people an opportunity to “Be a local” and be a part of a community when they travel–to reconnect with themselves and connect to the community they’re visiting.

Marketers and copywriters, sell THAT. I dare you.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Tag Cloud

%d bloggers like this: