It's all about the STORY!

From St. Petersburg Times coulumnist Eric Deggans: What does it say about media that fringe candidate Christine O’Donnell was the most-covered candidate of 2010 midterms?

My answer: Entertainment reigns supreme, and news media is much more about entertainment than reporting balanced, well-researched information that people need to know to be informed citizens. The question is, how do you get the public to value balanced, well-researched information enough to demand it from their news sources? If the people demand it, and if it were popular and valued, it follows that there would be more of it. Advertisers pay for eyeballs/attention. They could care less what the subject matter is provided eyeballs/attention is there. Will the people pay enough attention to real news for advertisers to pay for it and therefore news sources to focus on it?


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