It's all about the STORY!

This post is all about titles–so, it will be a brief post. Another list of 7:

Ethel the aardvark

  1. What’s in a name? Everything! It’s your first hook to your audience and potential audience. Get their attention! It also is a hyper-brief summary, description and perhaps a foreshadow of what’s to be found in the content.
  2. Creativity is good in a title, but what’s more important is its impact and accuracy. Sometimes getting too creative can destroy the objective–confusing people hardly ever makes a good title (there are very, very, very rare exceptions–like the title of this post… Ha!).
  3. Brevity: one word, two, three, four, five–powerful titles. Beyond that, you’re writing a tag-line or something else.
  4. Title as starting point: It’s okay to start your [article, story, novel, play, etc.] with a title and work from there. However, once the full work is created, and the full spirit of it is surging through every cell of your body, go back and examine your title again. Strengthen it, change it, tighten it… make it a necessary part of the whole.
  5. Examine other titles of things–all kinds of things: books, essays, headlines, short stories, movies–what made certain titles stronger than others? What did you like better about one over another? What can you learn and what knowledge can you apply from examining other titles?
  6. It’s a boy!!! Remember–you truly are giving your work its first name, similar to naming a child. Make sure you love it–that it means something to you for you to say it, repeat it, call it and scold it.
  7. “Ethel the aardvark goes quantity surveying” is a fictional title made up by the geniuses of Monty Python’s Flying Circus.
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