It's all about the STORY!

A quick word on how to best use social media–folks, this is a powerful communication tool. It is NOT… I repeat… NOT a replacement for in-person relationships. Rather, social media is an enhancement to in-person relationships. It helps you stay in touch with people you’ve met in person or who have similar interests as you do. It helps you communicate with those individuals and the public at large (depending on your privacy settings) — to communicate who you are and what you are all about.

It helps you brand YOU, and you control the content. Let people know what matters to you, what you know, what your opinions are and even, if you want to share this — where you spend your time and show a bit of your sense of humor. It can, in some cases, lead to in-person introductions as well and real-time networking opportunities, events and causes. Too often I hear people that have a misconception that social media dehumanizes and disconnects real personal relationships. When used properly, I assure you, it can enhance relationships significantly–both personal and professional.

Networking

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