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There is no such thing as a press release – much like the tooth fairy. Oh sure, you can make one up if you like, but that still doesn’t make it real. Press releases today are brief news articles that are well-researched, should include quotes from three credible sources, written in inverted pyramid style and strictly adhere to AP style — in the best-case scenario, that is. Unfortunately, as a writer for hire I am often at the mercy of my client’s wishes and their “experts” who also give editorial input, so I rarely have an opportunity to write what I consider to be the Perfect Press Release. If I did, it would follow these rules below…

1) Format: Format for a press release includes…

TOP: “FOR IMMEDIATE RELEASE” and include contact info for who to contact to schedule interviews or for additional information, fact checking, etc. General contact info…

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