It's all about the STORY!

Archive for the ‘Communications/Media’ Category

Daphne’s List of 7: Telling your company’s story

I have just spent hours researching the history of several Bay area nonprofits–learning about their stories. Specifically, their history.

Here are 7 tips on storytelling that would be helpful for all businesses, particularly nonprofits. These are 7 important points, what I have learned along the way as a professional writer for nonprofits and as a member of the media as I am currently…

  1. Make your audience “feel” your story. DO NOT give us facts and figures. We truly don’t care–we glaze over them, mostly. Tell us about the tears. Tell us about the victories. Tell us about the struggle. Tell us how your organization CHANGED things. Give me something to feel, to care about, to go out and tell my friends and family about. Here in Pinellas County PARC does a GREAT job of telling their story HERE.
  2. Get your FACTS straight and make sure your information is up-to-date. I will not mention the site, but it is one I know all too well–they have the date the company was founded, which is good, but then they also include how long the company has been operating. Not only is this information redundant, but the number of year operating is an evolving number that needs to be changed each year. If you insist on including it, you’d better be committed to updating it every single year. As it stands, you’ve been dormant for about 5 years. Okay, that’s just an example, but in a historical statement, STAY AWAY from figures that change. Also, if you include a blurb about where you are today, which is good–update that at least annually. Do it the same time you do your annual report–that’s a good reminder that all your company’s content should be reviewed, including your website
  3. Make sure your website looks good. Honestly, this is not an expensive or difficult thing to do. If you have a website, and you certainly should, make sure it’s attractive. Certainly, if it’s easy to navigate, lots of content, etc.–even better. But, first, make it visually pleasing. If your web page is hard to look at, no one will want to bother, and it reflects poorly on your company’s image.
  4. Less is more when it comes to text. WOW! So much verbose copy, laden with industry jargon–I’ve been working in the helping fields for over 20 friggin years, and if I wonder what you mean by what you’re trying to say, and I’m getting tired of reading wordy copy, I can’t begin to imagine what the public at large thinks when they see it. Tighten it up, and keep it simple. If that’s too hard for you pros in the field to do, get some clients and community members together to focus group your marketing copy for you. If you don’t believe me, listen to what they have to say…
  5. Include a link for media on your website. Please, think of us and throw us a little bone. Include your press releases there as a link. Include contact info. and brief bios of subject experts that we can contact for quotes and insight into issues–we are always looking for expert opinions. Make it easy for us to find. Give us your logo and other graphics that we have total permission to use as stock art for articles. And, tell us who your media contact is so that we can contact them directly. When a story is breaking, and we want to use your organization as an expert, we don’t have time to wait around or hunt to find “maybe” the right person. Get us linked to them straight away, and we’ll get you into print faster and more often as the experts in the field that you are.
  6. Be responsive to media. We matter. In a time when funding is tighter than ever, getting and keeping your company’s name in the community dialogue is critical when you are cultivating donors. If a development director has to spend too much time explaining to a potential donor what the organization is and why they care about it, it’s probably already too late to bother. Keeping your name in the media as noted experts in what you do is key to raising the value of your organization in the mind of your public. There’s no short cut. There are many creative ways to do this, and traditional media isn’t the only one… but it’s important to do in some fashion.
  7. Reach out to media. Don’t just send us a press release. Trust me, we often don’t “get” why your story is important. Talk to us. Get to know us. Take us to lunch (we really like that!). But, develop a relationship with us. And this is critical–don’t bother telling us why your story is important to you. Tell me why I, the media professional cares, and why it’s cool, interesting or important to the public. THAT’s the story. Don’t count on the fact that the media professional will be able to see why your story matters. Spoon feed THAT to them, because why your story matters IS the story.

Quick Note on Blogging: Thank you to my editors–YOU!

ImageIn the age of instant news, bloggeres tend to have an advantage on breaking what’s going on in the world. Editors don’t have to pour over grammar and punctuation, the fact-checking team is permanently out-to-lunch, and usually there’s just a sole blogger out there trying to get the story written down and posted rapidly to keep you, the reader, up to speed.

Oh, yes. There is a bit of danger inherent in this craft – missing a second pair of eyes editing and fact-checking means that errors, sometimes embarrassing errors, can get published. Can and do.

And I say – that’s okay. We admit guilt. Apologize. Make needed revisions and/or explanations and retractions if it was really aweful… Our editors? Well, most often, they are you!

This is great! Why? For many reasons–it provides that great dialogue, the reader/participant experience that is so awesome about blogging. You, the readers, the audience that we bleed our words out for, you are a part of our stories. We actively listen to you, learn from you and communicate with you. And I thank you and offer my sincere gratitude for all of your feedback and comments on every story. You make us better in every way.

Ethel the aardvark goes quantity surveying

This post is all about titles–so, it will be a brief post. Another list of 7:

Ethel the aardvark

  1. What’s in a name? Everything! It’s your first hook to your audience and potential audience. Get their attention! It also is a hyper-brief summary, description and perhaps a foreshadow of what’s to be found in the content.
  2. Creativity is good in a title, but what’s more important is its impact and accuracy. Sometimes getting too creative can destroy the objective–confusing people hardly ever makes a good title (there are very, very, very rare exceptions–like the title of this post… Ha!).
  3. Brevity: one word, two, three, four, five–powerful titles. Beyond that, you’re writing a tag-line or something else.
  4. Title as starting point: It’s okay to start your [article, story, novel, play, etc.] with a title and work from there. However, once the full work is created, and the full spirit of it is surging through every cell of your body, go back and examine your title again. Strengthen it, change it, tighten it… make it a necessary part of the whole.
  5. Examine other titles of things–all kinds of things: books, essays, headlines, short stories, movies–what made certain titles stronger than others? What did you like better about one over another? What can you learn and what knowledge can you apply from examining other titles?
  6. It’s a boy!!! Remember–you truly are giving your work its first name, similar to naming a child. Make sure you love it–that it means something to you for you to say it, repeat it, call it and scold it.
  7. “Ethel the aardvark goes quantity surveying” is a fictional title made up by the geniuses of Monty Python’s Flying Circus.

Daphne’s List of 7 – Tips for starting freelance writing

I’ve received a lot of requests lately–people wanting me to give them leads to start freelance writing. Truthfully, there are some really credible books out there on the subject, some even targeted towards the niche of writing you would like to do: Amazon.com (or just do an Amazon.com book search on “freelance writing, and take note of the various dropdown options for a more specialized search).

Here are some tips that might help you should you decide to begin freelance writing:

  1. Electronic versions of writing samples–develop a blog. WordPress and Typepad are two platforms that I’d recommend highly. Be certain to use categories so that people can easily find various subjects that you may have experience with (e.g. movie critiques, food, travel, politics, economics, celebrities, community profiles, local issues, etc.). If you do other types of freelance writing, have those categories listed with samples also, such as copywriting, press releases, business plans, reports, analytics, etc. If they have been published elsewhere (big bonus), be sure to cite that and include the link or details of the publication. Also, be certain to have both MS Word and PDF versions of your sample copies available to send as attachments in emails and to print to have in a hardcopy portfolio.
  2. Keep writing–even if you don’t have someone else to publish your stuff yet, write and post it on your own blog. Develop and cover stories, craft articles, conduct interviews, delve into citizen journalism. Be certain to always cover unique and compelling angles to stories. If you’re freelance writing for other types of media such as brochures, press releases and business plans, do the same thing. Keep writing, and keep putting yourself out there.
  3. Get published–this is the only way to truly build your credibility. What being published says is that someone else thought enough about your work to spread it around under their name. Often times it even means that they thought enough of your work to pay you for the opportunity to spread it around under their name. Even if it’s just a blog or community newspaper that won’t pay you for your work, it’s a start. You get a byline. Patch.com and Thoughtcatalogue.com are two such places you might try, depending on your subject matter. Again, if you’re doing more business-oriented writing, then vs. getting published, get clients. Volunteer to do work for free for nonprofits you like. Get noticed, network and begin building a reputation if you don’t already have one.
  4. Get work–query article ideas to publishers that cover topics that align with your niche. Send a link of sample writing to blogs and such that you read regularly, and ask if they would be interested in a freelance article from you. Scan through Craigslist and similar sites that post jobs and gigs for writers–you’ll find a lot of garbage, but there’s quite a bit of legit stuff there, too. Similar for business writing freelancing. Put yourself out there, and hunt for opportunities. Oh, and network. Talk to people–real, live people. Tell them about you and what you do and what you want (a very quick elevator pitch). Be friendly and generous, and you find others will be friendly and generous in return.
  5. Build credibility and branding–be the go-to person not only for your clients and potential clients but also for others in your field. Blog not only what you write but also about your writing and the business of it all. Develop a following and a network of colleagues. Pitch joint projects to share specialties and resources. Give freely of ideas and innovations–you might think you’re going to give too much–do give too much. You will cash in on the bigger picture, being the source of all of those great ideas and innovations. Your reputation as the go-to person will grow, and you will be noted as an “expert” in your field.
  6. Be in demand–once you’ve been published for a steady amount of time, you will begin demanding increased pay for your work, provided you’re actually worth it. So do always keep working to improve your craft, and listen carefully to constructive criticism and feedback. You may not always like or agree with it, but it’s invaluable stuff. Always ask for it. You might learn something that will supercharge your work and take it to big places. Also, read. Read everything, and study how the big players do your job. Once your demand builds, and so too will your  pay, be very delicate when you have to shed your lower paying gigs to have room to take on higher paying ones. Remember the hands that helped you to grow. No one likes an ingrate, and it can bite you hard later on. Offer to continue giving them some articles once in a while for good measure. Keep doors open and relationships positive. Mend those that have been damaged as possible as much as possible. This too will influence your reputation and build your overall demand.
  7. Stay hungry–keeping your operation lean and mean no matter how much or how little cash comes in the door, it will serve you well to avoid getting jaded. Not about the subject-matter and not about the business. Continue to crave, be imaginative and stay curious–stay hungry. This way, there is little chance you will soon become irrelevant.

I’ve spent 11 years writing in the nonprofit and for profit business environment, and I am a communications junkie. I had a mentor throughout much of this time who helped me develop a reputation within certain circles in the community that have greatly helped my success in freelancing. Not only those individuals, but knowing how to network and build and sustain those relationships have proved to be a critical tool. Therefore, I had an advantage when I made the leap from full-time employee to full-time freelancer–an advantage not many others have.

I also was not hesitant to take on a small overnight job that allowed me time to write on shift to help with cashflow during slow times and also to build a little savings to get me through future slow times. And, there will be slow times. I also have to take balance very seriously–balancing time for play, sleep, wellness, deadlines, self-promotion and hunting for the next big opportunity.

Freelance writing for a living isn’t for everyone–it’s a full-time job x 2. Possibly more when you first get started, just like any small business entrepreneur. You are an army of one, so must make time for all of the needs of the one, or you will burn out and ultimately fail in some definition of that word. And, still, that’s okay. Failure is the greatest teacher if you allow her to be. So, if you bite it on a deadline or two, or you bomb a story or things just don’t work out–it’s okay. Do an autopsy of the situation–find out what went wrong, then, learn from it.

You’ll get better… and that’s success.

Lessons from a freelancer–balance & support

What have I learned so far as a fulltime freelancer? Balance is everything. Balancing time, projects, priorities, personal and professional life, etc. In the end, balance has been the lesson, and I’m getting better at it.

It’s easy to spend your waking hours on business development strategies, branding, pitching for projects, networking–oh and then actually doing the projects. And, in the very beginning, I think you almost have to do this. Afterall, it’s survival here–you have to get work in the door and work lined up and people wanting to work with you to keep paying your bills and to feel safe in knowing that you can keep paying your bills. But, once that’s achieved, you need to know when to tap the breaks a bit and slow down to a comfortable cruise versus the high-speed chase.

You also need to balance time networking, marketing, pitching and branding with “doing” the work and knowing how much work you can take on, what resource you have if you end up with more on your plate than you can handle.

On the one hand, it’s my job to drum up business and keep getting projects in the door. Afterall, I’m a freelancer, so without new projects, I’m without cashflow. On the other hand, I am an army of one, so making sure I balance out projects and deadlines is critical while I’m always keeping an eye out for new ones. <–This all may seem obvious, but there’s a point here…

In an age where more and more freelancers and entrepreneurs are budding up, a real skill, once you’re certain you have something valuable to offer and others know it too, is planning for success. Many more businesses fail because success came, and they weren’t prepared for it, than people might think. It’s not always that the clients don’t come and the contracts fall through, etc. Often times it’s overcommitment leading to missed deadlines, broken promises and failed deliverables that shuts down an operation.

I’ve not fallen victim to either fate, yet, and I remain cautious, making sure to say “no” and to make certain that I never have more than three projects on my plate at once and no more than three more in the pipeline to maintain a successful balance. And that’s just my personal guideline–I know myself. Others may be able to handle more or less, but it’s important to know what that number is, or risk biting it and facing failure.

Also, as I mentioned earlier, keep other resources on hand–other freelancers or partners outside of you that you can send projects to or work with in case you need the extra set of hands, eyes and brains. Not only do you need to have backup plans for when your deadlines become too much, but also it’s important to plan for being human–illnesses, personal and family crises, etc. Develop a professional support system/back-up plan for emergencies.

Truthfully, though I try to plan and maintain a healthy network of colleagues for mutual support, I still make mistakes, and not everything runs as smoothly as I like, and outcomes aren’t always the slam-dunk I  anticipated. Mostly, though, I’m finding increased success in this crazy freelancing journey–for me and my clients. And that’s awesome. Here’s to progress!

You cannot succeed if you don’t take a risk,

and without failure, you’re not likely to learn much or get any better.

Paul Wilson–internet radio guest on Rhino on Air’s “Write At Five”

Hear local advertising mogul Paul Wilson of WILSONMedia as Paul talks about the creative process and the business of communications along with his Memorial Day benefit concert with his brothers. Paul joined us live at the Rhino on Air studios for our radio show “Write At Five” where we interview local (and sometimes national) guests for a weekly radio show all about writing. Listen in here: PODCAST http://rhinoonair.com/?p=1920

Paul Wilson, president WILSONMedia

Poynter seeking superhero VP to help with funding

It’s no surprise that the parent of the Tampa Bay Times, Poynter Institute for Media Studies, is facing the same financial terrors as print newspapers across the nation. The first blow is obvious, coming from a relentless national recession, while the second hit has to do with Poynter’s unique ownership model of the Tampa Bay Times.

Tampa Tribune’s Richard Mullins reports: “The nonprofit Poynter Institute is recruiting new philanthropy experts, launching a massive fund-raising drive and exploring land sales as financial support from the St. Petersburg-based newspaper is ‘no longer viable.’”

“‘These have been difficult times,’ said Poynter President Karen Dunlap. The institute’s posh campus with the bay view makes ‘a number of people think there’s a huge pot of gold in a closet somewhere in Poynter. That’s not true. I’ve looked.’”

The Times has not been immune to the same threat all print media is facing—the internet. In fact, despite holding strong as the best selling newspaper in Florida, the times has had a steady decline in revenue, based on IRS filings.

“Times revenue in 2009 stood at $274.7 million, which included the sale of its Washington-based Congressional Quarterly publication. Times officials declined to say for how much. Then in 2010, revenue fell to $159 million, a drop of 42 percent. At the same time, assets, including physical property, stood at $122.9 million in 2008, then $113.4 million in 2009 and $83 million in 2010,” based on Tampa Tribune research.

This directly correlates to Poynter’s hardship as the Tampa Bay Times had been a significant part of the organization’s revenue. “Newspapers simply can’t offer the kind of ‘generous dividends’ required for Poynter to remain vital as a national journalism training institute,’ as described in the job posting for a new vice president for Poynter, “and ‘strategic thinking’ over the past few years suggests the newspaper model won’t in the future,” reported Mullins.

Poynter’s solution is that they hire it. So the organization has a new position open: President, The Poynter Foundation/Vice President, Institutional Advancement.

Based on the job description, the position’s expectation will be to double outside grants within two years, launch an endowment drive and lead a new foundation staff. While the new-hire will be responsible for “doubling outside grants,” Poynter admits that historically it has mostly left government grant untouched for ethical reasons.

“Poynter could seek donations from government-affiliated groups, such as national endowments for the arts or humanities,” reported Mullins, “but has ‘steered clear’ of those groups in the past, Dunlap said, partly out of a concern about a potential conflict of interest because journalism plays a role of government watchdog.”

If this new Vice President of Institutional Advancement is expected to double outside grants without applying for government grants, I
wonder if the applicant must also have a superhero cape in her wardrobe?

Link to full TBO.com in-depth article by Richard Mullins HERE: http://www2.tbo.com/news/business/2012/jun/02/6/tampa-bay-times-parent-facing-financial-squeeze-ar-410873/

‘Lens’ design contract approved by St. Petersburg City Council–New Pier

The ‘Lens’ – City of St. Petersburg

Below is my Twitter feed from yesterday’s St. Petersburg City Council meeting about the Pier issue, using “Storify.”

  1. DaphneSt
    #stpete All council members vote yes on Pier resolution except for W. Newton. Motion passes.
    Thu, May 17 2012 19:24:06
  2. The ‘Lens’ design contract was therefore approved by council.
  3. DaphneSt
    #stpete Councilmember Curran “it’s easy to sign a petition-it’s difficult 2get involved” We want a project integrated in the com & downtown
    Thu, May 17 2012 19:21:18
  4. Councilmember Curran is making a case for public involvement versus criticism. She defended the ‘Lens’ design that was criticized by some in the audience as “not traditional-looking enough for downtown,” and cited the Dali Museum structure and its success and the forward-thinking design that the inverted pyramid was in its time. She also stressed that the new Pier is to be a project integrated in the community and downtown. Curran also conceded that the city needed to have done a much better job in communicating with and educating the public throughout the process, from beginning to now.
  5. DaphneSt
    #stpete Pier issue–Newton says that no one who wants to continue their political career will go against 16,000 votes. Re: #voteonthepier
    Thu, May 17 2012 19:15:22
  6. DaphneSt
    #stpete Councilmember W Newton “I’m definately not voting for this. If the people can’t vote, Wengay ain’t voting.” Tweeting on Pier meeting
    Thu, May 17 2012 19:12:02
  7. DaphneSt
    #stpete Councilmember Gerdes says he will vote to put the Pier on a public ballot if petitions meet threshold though not legally obligated
    Thu, May 17 2012 18:50:29
  8. DaphneSt
    #stpete petitions will not obligate city to bring Pier issue to popular vote by law.
    Thu, May 17 2012 18:44:37
  9. It appears that voteonthepier.org may obtain 16,000 petition signatures they are working to collect to have an opportunity for a public vote on the Pier. Based on a question by Councilmember Nurse, he was informed that legally, regardless of the number of signatures obtained, the city is not obligated to bring the issue to a public vote. Note: Most councilmembers agreed that if this number of signatures is obtained, they would make arrangements for a public vote regardless of legal requirements to do so.
  10. DaphneSt
    #stpete Councilmember Nurse- “Pier will either be torn down or it will fall down. Not even safe for garbage trucks. It’s coming down.”
    Thu, May 17 2012 18:43:20
  11. DaphneSt
    #stpete Councilmember Danner “The Pier has never been about history; it has always been about the future” Ref: Million Dollar Pier current
    Thu, May 17 2012 18:35:32
  12. DaphneSt
    #stpete Councilmember Kennedy not convinced design team is committed to project due to a contract clause that’s causing concern for $800,000
    Thu, May 17 2012 18:24:32
  13. Councilmember Kennedy expressed concerns that were also echoed in a lighter fashion by Councilmember Kornell about a particular clause allowing the architect/builder to pull out of the contract. After greater explanation, concerns were alleviated and confidence in the commitment of the architect/builder were restored.
  14. DaphneSt
    W. Newton Lens not the best idea & motion Nov vote: “I will not vote on something unless the people can vote.” Motion w/o 2nd dies. #stpete
    Thu, May 17 2012 18:17:45
  15. Councilmember Newton motioned to open the decision to allow for a public vote on the Pier and place this on the November ballot. No one on the council seconded the motion. The motion died.
  16. DaphneSt
    Lens Public presentation to be held in weeks at Coliseum St. Pete from developers. Details of event still under dev Tweeting from #stpete
    Thu, May 17 2012 18:06:13
  17. This presentation is coming too late to help gain the public trust and garner support for the ‘Lens.’ Recommend a streaming video of this presentation along with TV coverage to help reduce barriers to the information and allow for on-line questions submissions prior to the event.
  18. DaphneSt
    Seems like #stpete really should put The Pier issue up for public vote. That’s been said before, I know. Tweeting from City Council meeting
    Thu, May 17 2012 17:52:27

New Media vs. Traditional Media — new take on “the medium is the message”

While sitting on the sidelines of today’s Suncoast Tiger Bay Club meeting, listening to local panelists discuss “Traditional Media vs. New Media,” it became crystal clear that Marshall McLuhan’s prophetic phrase, “The medium is the message” first published in 1964 had become a reality far beyond anything McLuhan could have possibly imagined.

The panelists for today’s Suncoast Tiger Bay meeting included Eric Deggans of the Tampa Bay Times, Jeff Houck of the TBO.com, Mitch Perry of Creative Loafing, Noah Pransky of WTSP 10 News, John Romano of the Tampa Bay Times and Peter Schorsch of Saint PetersBlog.

Our experienced panelists discussed issue such as predicting whether newspapers will still be politically relevant in ten years, with most of the panel agreeing that yes, though it might look different. Schorsch was a striking voice of dissent on this issues, stating flatly, “absolutely not.” Schorsch pointed out that newspapers are not economically sound and that the on-line publications The Huffington Post and Politico were Pulitzer Prize winners this year.

Largo Mayor Pat Gerard asked the panel a pertinent question in the wake of local newspaper layoffs and marked circulation decline, “Will the decline of local newspapers lead to the decline of keeping an eye on local politicians? […] How do we know who to trust?”

Deggans responds, “Trust yourself.” He continues saying that while “there is downsizing in newsrooms, you have the tools to determine how valid, how real and how important a story is.” Deggans explains that this isn’t determined entirely by the source.

St. Petersburg City Councilmember Karl Nurse posed the question as to whether media is making people more educated or more opinionated. Schorsch stated firmly, “More educated” He said, “There has been a 400 percent increase in talking about politics since 9/11,” where Schorsch credits social media as a significant reason why. Schorsch also contends that through the use of Facebook, Twitter and YouTube, the volume of national dialogue about all issues has increased. Yet, Pransky was less enthusiastic stating that he believes overall people are more opinionated based on blog postings yet more educated from traditional media.

Willi Rudowski of the Poynter Institute asked, “What is the benefit of speed over accuracy for democracy?” Deggans first spouted off saying, “None.” Then, he follows-up with a more complete answer, “Imapct.” When you are first, he explains, it gets you noticed, and being noticed affects your bottom line, and that’s important if you want to stay in the game.

Yet, I suspect that Deggans meant what he said the first time, “None.”

Romano expanded on this saying that while this is true, he believes that “speed is often destroying good journalism. Good journalism is comprehensive, nuanced and thorough.”

Schrosch had more to add to this, however, and this point was my biggest take-away from this panel discussion where “The medium is the message” became the true topic of conversation. And I’m not saying that because Schorsch pays me, which he does, but because I believe it to be true. I’ve seen it in action.

Schorsch replied to the question of the benefit of speed over accuracy for democracy citing Twitter feeds to help organize protesters in Tunisia and other similar stories to help gather, organize and inform the public via social media tools. “It’s about getting people organized versus the ‘right people’ organized.”

At this point someone interjected, “The news is different from social media.”

But is it?

Schorsch said that the power of new media isn’t just to inform. “You can use it to overthrow a totalitarianism regime. I want to be able to help overthrow a totalitarianism regime.”

And here, the medium surely is the message.

What does that mean? “The medium is the message” refers to the reality that not only does the content the medium carries affect society, but the medium itself plays a significant role in the story and in shaping society.

Media such as Facebook, Twitter and YouTube are as much a part of the story as the stories they tell just as much as the newspaper, television show or cable news station is. Moreover, whether we are discussing traditional media or new media, the storyteller his- or herself also is the message.

Via Daphne Taylor Street. You may reach Daphne at dts.streetmedia@gmail.com.

Published first on Saint PetersBlog: http://saintpetersblog.com/2012/05/at-tiger-bay-panel-traditional-journalists-and-new-media-debate-if-the-medium-is-in-fact-the-message/

SAVE BILL!

Can a community gather together and help counteract the effects of a dismal healthcare system? Friday, May 11 from 8 – 10 p.m. at Ferg’s Sports Bar & Grill, St. Petersburg and the Grand Central District is going to give it a shot, hosting a fundraiser for Bill Georgiou, owner of The Burg Bar & Grill.

Why does Bill need a fundraiser? Bill needs a $25,000 operation for a condition called Achalasia that his insurance won’t pay for claiming it’s a pre-existing condition. This story sounds too familiar all across the country these days. But, maybe, just maybe with a caring community gathering together to help out a guy like Bill, a little bit of hope can go a long way.

“Bill and The Burg have been a great giving part of our community; now it’s time the community gives back,” said Kurt Donley, past president of the Grand Central District Association.

How can you take part? Here is Ferg’s official announcement:

Friday May 11th is the SAVE BILL! Fundraiser at Ferg’s. Come join us to help save Bill. He needs an operation and we can help him by drinking and eating…WAIT…we do that anyway… I’m in! $10 gets you access to the party area and a free drink and food!…AND MUSIC. Where are you going to find a deal like that and help someone in need at the same time?…So be there or be square!

Several St. Petersburg artists and businesses have donated items to be raffled and you can enjoy live music from the Hideaway Café’s John Kelly Band.

You also can make donations at the following locations:

  • The Craftsman House
  • Queenshead
  • Nitally’s
  • Beaks Old Florida
  • Neo Soul
  • The Cigar Loft
  • Central Art Supply
  • Steel City Brewhouse
  • Botega Art Gallery
  • Art Pool Gallery
  • Haslam’s Book Store
  • The Hideaway Café
  • The Burg Bar & Grill
  • Semeraros
  • Ferg’s Sports Bar & Grill
  • Zen Glass
  • Christian Zvonik Glass

 

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