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Your Startup Is Bigger Than You

After interviewing high level business pioneers and making headway on their book, here’s a big take-away: Most people have heard the phrase, “Know your *WHY* ” But what does it really mean and how do you apply it for sustainable success?

strategy

A little history lesson in product/service development and sales: Most young entrepreneurs mistakenly believe that their innovative product is king. Wrong. Others think it’s about the content–make sure your marketing and branding strategies are on-point, and you can fill the box with just about anything. Wrong. Oh, you might find a limited amount of profit and success that way, but you’ll also find it fizzling out, and you’ll need to scramble to find the next big thing to saty in the game, virtually starting over from scratch. That’s not sustainability. That’s grit (which is a great quality, but it’s not sustainability).

Instead, “Know your *WHY*” dictates that you understand what you want your product or service to do, and you get committed to that outcome. For instance, your *WHY* may be that you want to help people come together and connect at a table together, share stories and build relationships, because people are feeling alone and disconnected. That’s your *WHY* To answer that, you might productize bottles of wine for people to share together, but what your selling is a social tool meant to provide a shared experience more than a mere product or service.

Also, to really be sustainable, your *WHY* can’t just be about something that’s meaningful to you in a vacuum. It needs to be responsive to or reflective of a cultural need. In this case, data show that people want to put money in experiences and they crave connection. So, your *WHY* of wanting to help people come together and connect at a table, share stories and build relationships answers the cultural need for interpersonal connection and shared experiences.

Now, here’s the thing, because your focus is on your *WHY* and not the singular product (e.g. wine), when you expand or scale and decide to add new products/services to your offerings, they needn’t be more wine. They merely have to be reflective of your *WHY* So, a social club, exotic tours and retreats, books designed for book clubs and other groups, film festivals and other events, etc. all can be positioned to answer your *WHY* keeping you relevant even if drinking wine goes out of style (Although, I dare not think of such a travesty!).

#startup #whystatement #scale #strategicplanning #thinkbig #business #entrepreneur #legacycompany

THE HAZARDS OF THINKING TOO SMALL FOR SUSTAINABILITY

THE HAZARDS OF THINKING TOO SMALL FOR SUSTAINABILITY

(aka: the selfish monologue in business = short term)

Philosophically, our only true ability in life is to generalize from oneself. The only true perception we will ever have is our own, even when we empathize or “see through another lens” it’s still our interpretation of it. So, self is always in play no matter how hard we may try to remove ourselves. That’s not a bad thing, but it can get complicated when you’re establishing a company.

Portrait of smiling businesswomanYou need to know your *WHY* but whether you consider that to be personal or universal will greatly affect the scale and ultimate sustainability of your business.

At first a company is but a seed, a beautiful idea. Then, we nurture it into existence. We feed it, water it, love it, even struggle with it, then it blooms! Still, we think of it as our own, but is that the best view for the long-term health of pure creation?

Maybe you grew an orchid — a boutique hybrid that is gorgeous and exclusive and very personal. That’s wonderful! But it’s not very SUSTAINABLE. It has a targeted quick lifespan that will be enjoyed by a very limited number of people who will get to experience it. Which is great if that’s the goal.

Perhaps, on the other hand, you’re growing a magestic cherry tree. Ahhh, that’s very different. Many entities have contributed to this successful incarnation and will soon come to rely on its existence. Sure, you planted the seed, maybe even started it in a small pot to keep it safe in its formative time, but soon it will be a critical part of a living ecosystem on the planet. Earthworms, bugs, microorganisms, squirrels, birds, owls, bats, raccoons, snakes, etc. will one day rely on its shelter, stature, fruit and other forms of its biology. Decay, sunlight, rain and dew will all contribute to it’s growth, though you may still contribute, keep it printed and healthy, it’s grown much larger than you. Frankly, it can even live without you, and that’s good. That was the point!

Using the analogy of growing these “plants” from seeds into maturity are similar in business. If you intend to stay small, as a rare flowing plant, enjoyed by an elite few, you’re allowed to be selfish with its mission — you’ll do no harm to it, and long-term sustainability that benefits many isn’t it’s goal. You’ll likely achieve success, then you’ll move on to your *next*

But, if you intend to build an empire or at least a mid-sized corporation that will be able to thrive, maybe as your legacy, long after you’re gone, you need a mission that isn’t about you but is all about the culture and ecosystem your establishing and sustaining. This is your *WHY* and it’s far bigger than *you*

You also need to ensure that this large sustainable *WHY* is something embraced by everyone and everything in your culture, from your workforce and investors to your customers and fans. The moment you think your *WHY* in this larger game is anything about you, you know you’re playing too small and threatening sustainability. Because if you think this majestic cherry tree is here to give you joy and shade, you’re not addressing the more important needs of the many contributing to it and relying on it. You’ll strangle it’s growth and prevent it from fulfilling its fullest potential for the greater good.

A small business can afford a selfish monologue for its *WHY* because its goal isn’t long-term sustainability for the masses. A larger company, intended for long-term sustainability, needs a more universal, cultural, ecosystem-oriented *WHY* to thrive and grow at the scale that is most suited to it.

#branding #scale #sustainability #corporation #mission #yourwhystatement #brandstory #startup

Links to Published Works

Updated: February 2014

Links to Published Works

 

Contact:Daphne Taylor Street

Phone: 727-565-5343 ▪ Email: daphne.streetmedia@gmail.com

Virtual Writing Portfolio

daphnepictureDaphne has been published in professional blogs, news sites and national magazines. She was contracted to write a syndicated weekly column that was increasing in reach until Patch.com put a halt on paying freelancers. Since then, she has written on retainer for several professional blogs, including Saint PetersBlog, which focuses on local and statewide politics; iLovetheBurg, writing about everything that’s awesome about St. Petersburg Fl and Patch.com where Daphne had a paid syndicated weekly column. Daphne also has written, ghost written and co-authored works in national magazines and professional journals. Daphne currently has three books under development, co-authored with a client. Links to many of Daphne’s published works are below.

 

Links to published works:

Most of the links below go directly to Daphne Street’s Blog, Saint PetersBlog or Forbes Riley’s Member Site, which may include a brief synopsis of the articles along with links directly to the published works.

Links to press releases:

Daphne has written countless press releases for myriad industries and events. Strategies for press release composition along with distribution strategies are integrated to foster the highest pick-ups from web and traditional new sources and to build SEO ranking. Daphne’s press release reach varies greatly depending on the popularity of the subject within media markets. For a national release, typical pick-ups range from 200 – 3,000+ while local releases tend to have a specialized distribution strategy and therefore may only receive 5-15 pick-ups in a mid-sized to large local media market. A small sampling of published press releases is listed here:

Proposal winning strategies – 7 tips

DaphnesGrant

[Pictured at left is an actual grant application Daphne wrote and submitted, directing a small team of clinicians and support staff. Daunting, no?]

 

Background: Daphne Street is a multi-million dollar award-winning grant and proposal writer, with more than a decade of experience in winning proposals spanning myriad fields within the nonprofit and for profit industries. From the fine and performing arts to substance abuse and mental health services and from technology developers  to transportation services, Daphne has helped transform businesses through establishing new revenue streams and fostering profitable partnerships. Far too often, Daphne says, companies are content on submitting proposals without doing the work needed to truly be competitive and win the game. Here are 7 winning tips from Daphne:

7 Tips for Winning Proposals

  1. Do what you’re told. Read, follow directions and gather appropriate content. Never skim an application. Completing award applications and proposals are not the time to get creative, decide certain questions are superfluous or bluff your way through. You must be exacting in every minute detail: from composition and submission instructions, to addressing every detail in the scope of services and search every section to discover additional areas you need to address.
  2. Points matter. If an RFP assigns points to certain sections or questions, calculate those compared to the word count. The more points assigned to a question or section should get a higher percentage of your word count dedicated to it. It is formulaic and expected.
  3. Information gathering. Do not attempt to do this on your own unless you solely have ownership of the vault that holds all of your company’s data and are its universal content expert. More likely, you have accountants, program/department heads, specialists and industry experts on your team that can provide invaluable content to strengthen your proposal. Take the time to engage them and be specific about the type of information you need from them.
  4. Money. Your financials and budget are often the strongest and most highly weighted sections of your application. Your financials tell a complete story of your company’s financial health and whether your company is a good investment for funding. This includes tax returns, independent audits, etc. Your budget is usually what really sets you apart from the competition, and there is no shortcut for developing a winning budget: analyze ALL of your costs associated with a project and pitch a budget that is as tight as you can get it while still making a profit. In terms of for profit government proposals, you tend to make your money on volume over ticket price, so consider that when you calculate your estimated profits.
  5. Interpretation. Reading between the lines is critical in winning applications. This requires skill and experience to know exactly what questions mean and the data, details, interpretations and focus points to include within proposal responses along with the best ways to present that information, using graphics, logic models, flow charts and time tables, etc. to drive key messages.
  6. Value-added. This is where proposals are won. What additional, extraordinary benefits and features are you bringing to the table? What is unique about your offering that sets you above the competition? Skilled proposal writers know how to sniff out these details and highlight them in writing in compelling ways. From your narrative to your budget, value-added wins every time.
  7. Hire an expert. Especially when you are dealing with high stakes, it’s worth the investment to use the expertise of a pro. They often don’t come cheap, and it’s important to vet them properly, but they know the tricks of the trade that can augment your chances of winning exponentially. While there is never a guarantee that your application will win, the outstanding news is that your investment in an expert proposal writer never goes to waist unless you fully scrap your project. The application they pull together often can be repurposed to submit for various funding opportunities. It’s never a “one size fits all” job—there will be significant time spent rewriting sections and addressing varied specifications and scopes of services, but you will often find subsequent applications written to support the same project far less cumbersome.

St. Pete Bar Hopping Chronicle. NYE 2013

The evening kicked off with me politely declining all of the normal and traditional invitations from my friends—food, frolic and frivolity, doused with plenty of libations to keep the night fully-lubricated and in motion. I had a plan—something that’s been tugging at me to do, and last night was the right time to do it. I robed myself in festive attire and committed to bar hopping down Central Ave, just what was in an easy walking distance from my downtown apartment, stopping short of slithering around on the high ticket Beach Drive locale.

Early in the evening, I stopped for a small bite at Ricky P’s before I embarked on my adventure, where the bartender is always friendly, cheeky and warm. But, the crowd around the bar was not the usual set of eclectic masses whom I have come to expect, haphazardly sitting in the round, trading stories of bad plays and worse lovers. Instead, a group of young men crowded there, flexing their wisdom of “life experiences,” because they, of course, know it all at the ripe age of 26. Funny how we knew so much more then than we will ever know again. The good news is that if you ever need the answer to a daunting life question—you can always resort to hypnosis, because certainly, your 26-year-old self knows the score!

Photo: Nye emerald barSo, I ate, and then I prepared to take on the night. I knew that I would be writing, and I contemplated which tools I was going to bring along: my trusty notebook and pen? My small tablet computer? No—just my phone. I decided to chronicle the occasion via Facebook status updates, just taking note of observations and winding thoughts and how those all tangled up in my brain. Then, off I went to the first stop on my list—The Emerald Bar.

At the Emerald, I knew I’d be visiting the seedier side of St. Pete drinkeries, and I was looking forward to it. This is where professional drunks, the restaurant crowd and all those who just like a good sip of alcohol without frills and pretense settle in. Here people watching was elevated to an art last night, and the tunes melded with the scene in a disturbing but alluring amnesiac scattered recollection. Salt n’ Peppa was resurrected through the Juke Box in its nostalgic glory: “Don’t know how you do the voo doo that you do… Shoop.”

Between what was securely planted in place, followed by what poured in the door was a garden of regulars, drunkards and escapees from the Beach Drive scene—a mixture of weeds in a lot. A single stand of multicolored holiday lights and a fat guy in a cardboard Happy New Year hat sparkled in the dark landscape… “Oh baby you got what I need…” blared in the background.

A brief stumble next door, and I felt like Alice going through the looking glass. Things could not have been more different if these bars were on other ends of the globe. I found myself in a techy, not-quite trendy, trying to be a concept but not committed to it, Photo: Nye saki bombbecause that would be lame, so we’re just here… vibe. I’m at the Sake Bomb. There’s no liquor here to adorn their shelves, so they’ve displayed beer bottles in an underwhelming fashion.

A smaller, younger set of loiterers have congregated here, jamming to 80s new wave, which is oh so Not New. Collectively, they are decidedly much more sober than the hanger-outers next door. And far less entertaining. I intended to blow the joint as soon as possible, and possible occurred right after I finished my beverage. The youngish, horny mid-rent crowd didn’t intrigue me at all, possibly because that sort-of described me. So, I chugged my tasty Stella Cidre and bounced. But, wait! Just before I roam along to the next watering hole down the street, it happened! Seated at a table outside the Sake Bomb is an older man preaching the 12 steps of sobriety to four younger people, fully engaged in the topic over a bucket of beer! Noteworthy people-watching—score!

Oh, Cycle Brewing… you are everything I’ve come to expect from St. Pete’s string of craft beer joints. While I am partial to The Ale and the Witch, I stopped there last night, so tonight, you’re on the map. At Cycle Brewing there was a livelier, more animated, younish crowd. A very cool thing about the atmosphere created by the people here is that each grouping of beer drinkers is fully engaged in energetic conversation. Eves dropping tells tales of traveling plans and experiences, strange loves, troubled relationships and goals for the New Year, whilst somewhat cranky about the one soon to pass.

Photo: Nye cycle brewThe groupings were a cultural construct of couples, friends and small crowds. Like tended to be with like, representing minimal age diversity—lots of 30-somethings with a few older and younger mixed in. One would do well to go quantity surveying here—it wouldn’t be challenging, and it might be a bit dull, but so is the concept of quantity surveying. It was heartwarming to see  familiar face, though–here’s to a brilliant New Year, Frank Wells!

While strolling down Central Ave to my next watering hole I made a startling auditory observation—really bad live music! May I insert a plea to local eateries to please use a little discretion when choosing live entertainment: scaring your customers with off key tunes, featuring weird playlists is not good for anyone. Please stop it and hire wisely. We have very talented musicians in town. Book the best talent early, and don’t hand the mic and the amp over to your special niece.

“Take me away from here. Tell me about someplace else,” she said.

He said, “We’re always someplace else. Wherever you want to be.”

That gorgeous conversation I passed by was soon interrupted by St. Pete’s finest waking up a homeless man on a bench. The guy was a little combative, and his smart-assed mouth nearly got him arrested. I was hoping he wouldn’t end up bringing in the New Year at the 49th Street Hilton. Quickly the guy got ahold of himself and moved along as instructed without incident. Be cool, St. Pete!

Photo: Big crowd, cover charge, low key performance. First show I saw here was Betty Fox and she killed the venue, people dancing, blues rocking, and I became a groupie of sorts. Ethers Betty rocking tonight, I wonder.I wandered off of Central Ave. just for a minute to check out a spot that has great personal meaning to me: Ruby’s Elixir. When I quit my job and went freelance full time, it took me a while to realize how free I really was from the tyranny of nonprofit grant writing. Unless you’ve been there, don’t mock me. It can be life-consuming, and yes, my particular brand of pathology made it much worse than it needed to be. Anyway, that’s not the point… when I finally claimed my freedom and took ownership of it, I was here, drinking gin at Ruby’s. Here I was again at Ruby’s Elixir on NYE to find a big crowd, cover charge and a low key performance. The first show I saw at Ruby’s was Betty Fox and the Dirty Bastards (AKA The Betty Fox Band), and she stormed the tiny venue! I was lured there by the powerful sound of her meticulously tuned voice, rocking blues like nothing I’d ever heard! People dancing spellbound by the music and her presence, and I became a groupie of sorts. Where’s Betty rocking tonight, I wondered? Anyway, I strolled back onto Central.

Crowley’s Downtown seems to have been brought to you by a GAP commercial. Clean-cut, or rather an antiseptic version of a downtown dive (read: The Emerald). The patrons donned a higher-rent, near hipsters appearance tossing in a casual older affluent congestion of bodies, squeezing by one another in the doorway. Outside its doors, the street shots down Central are far more colorful than what’s on the inside of the joints. Early intoxication has made several pedestrians directionally challenged while Suite Six neighbors quickly shuffle their trendy clientele past the roped entry. There’s usually more affect than fun found behind those doors, I’ve learned through experience, so I didn’t bother to enter.

The sidewalk was so thick with people at one point, I decided that I’d either have to wait patiently for a clearing to be on my way our just charge through NYC style. Since I’m not usually fond of touching strangers, I waited for a clearing. I passed by the Oyster Bar, which does indeed have fabulous oysters and featured a cool guy with a guitar playing familiar tunes, and I decided then that I wanted to end my night there. I passed it up and would circle back as I had more bar hopping to do!

Photo: The breakfast bar! Bar hopping #5The breakfast bar! Mastry’s… A walk by Mastery’s in the a.m. will delight you with scenes of early morning drunkenness. If you care to imbibe yourself, you’ll find a quiet, mumbling welcome. By night, breakfast drinkers are forced to mingle with loud younger people who claim the space as their watering hole. Imposters! It belongs to the breakfast drinkers. You are merely visitors who lay out heavy change. As for NYE, I sat at the very crowded bar where a frantic bartender poured then spilled my Diet Coke all over the counter—the good news is that I got a free Diet Coke (which would have cost me the same as a beer), but the bad news is I had to drink it crammed next to a good looking fellow who reeked of rotten salami and stale wine. I drank my soda quickly!

Once I emerge from Mastry’s our hero appears from the streets. Thank goodness!! I have been instructed by a man in an SUV and a bull horn to: “Repent sinners! This is your wake up call! Time to get right with God.” Gladly, sir. Let me just finish my bar hopping first mmmmkay?

Next stop: The Pelican Pub—a momentous occasion for me. “This is not the Pelican Pub I knew from my childhood!” I exclaimed with sadness in my head. Yes, my childhood. Okay, let me explain…

My dad, he drank. A lot. He also was a prolific visual artist—a painter. Murals and commissioned works from designers, mostly. Some of his work can still be seen around town such as the lobby in the Bayfront Tower, but this story isn’t about art. It’s about the Pelican Pub. Back in the day (early 80s), The Pelican Pub defined dive bar, but with a twist. Occasionally, you’d find the Yacht Club set slumming at there, and my dad was no exception. In fact, I think he actually started the trend, bringing his fellow Club members over for a drink or many. Anyway, where dad went, I went. As a child, I vividly recall the smells of stale beer and piss from the back of the pub, wafting in from the alley. It had this wood bar with photos of regulars polyurethaned into the surface. There even was a photo of me sitting on Santa’s lap there… maybe at age eight. Thankfully for my dad, my mom’s sense of humor was twisted enough to find it amusing… Following about 6 months from her initial rage-filled eruption, touting one of many soliloquies she presented to my father on his irresponsibility, their standing in the community, what it means to raise a child, and whatnot. I think she had the script carefully blocked and memorized, fully prepared for an impromptu performance anywhere any time. No matter, I always had fun there, knew the bartenders and owners through Dad, along with several of the regulars such as “Tom the sail maker.”

And now… I found that it wasn’t the same place at all. The Pelican Pub has not even a fraction of the character that it had. It’s been cleaned, and it appears so have its guests. It’s good for a walk-through, a drink and to jolt some old memories, like the time I was hungry, so dad took me across the street for a Slim Jim at a convenience store, because it was protein and perhaps healthier than bar pretzels. Oh don’t worry… he wasn’t malnourishing me. Later that night we had dinner at the Yacht Club. We had to eat there often because he never had any money. True story. Oh, the irony of my childhood…

Then it was time to start heading back to the Oyster Bar for me to bring in the New Year. I wanted a plate of oysters and hoped to meet a few cool folks and engage in a bit of lively conversation, which I almost always do sitting at the bar there. I guess if there was a bar that attracts people I most gravitate towards—it’s the Oyster Bar. Casual but headed towards the upper-scale without the pretense and social-climbing urchins too often clamoring around the Beach Drive spots. At the Oyster Bar, I usually find intelligent, engaging, delightful company there along with tasty food and good drinks.

What I experienced there was more perfect than I had hoped for. I planted myself on the only stool left vacant at the bar, and I was seated between two friendly chaps. On the left side was John, and on the right, well, we’ll just call him smiley, because he had this cool beaming smile. Smiley had a date with him, who also was a friendly lass, but they had other plans to bring in the New Year, so they were just finishing up their drink and soon left for their final event. John and I talked a while. He told me about his kids, his condo, where he’s lived, how he should be dead after being run over by a tractor… look you can’t make this stuff up. We talked about art, the changing St. Pete, culture and dreams. Eventually we were invited to dance with a small group—played with balloons and such, then started chatting with a whole other small crowd nearby that were Coast Guard families and a really fun couple on the other side of me. Eventually I ended up bathed in spilled Champaign… twice! While talking about art, goals and dreams. We toasted to the New Year, made lots of noise and smiled, kissed and laughed together as we welcomed in 2014.

That’s my city, and I love her. Thank you, St. Petersburg. Here’s to a magical, dream-making 2014!

Eat What You Kill

I’ve been working for others about as long as I have been self-employed, and I’ve learned only one thing throughout all this time: value = delivery. I began the bulk of my professional career as a grant writer, and as a grant writer you are charged with paying for yourself, plus. Usually you are required to bring in three times your salary to justify your job. Seeing as how I was never a highly-Screen-Shot-2012-06-13-at-10.40.13-AM1paid grant writer, but I did win many 6-7 figure awards, this wasn’t difficult to accomplish. My jobs have always been secure…

Now that I am a freelancer, however, I’ve noticed that my personal expectations of what I deliver to clients changed a bit. I expected pay for work–competitive pay–pay commensurate with my skills and experience. What’s wrong with that? Work is a deliverable, right? You need writing services: a blog, a book, web copy, a press release, business proposal, a grant, flier, etc. I should get paid for the work I do based on my experience, talent and quality and the value of what I deliver. Right? Not so fast.

“Eat what you kill.” I have been in the land of commissioned sales, of percentages on projects with little cash laid up front but with lots to gain on the back end, based on the overall success of my deliverables. Some people cower at the thought while others thrive with the sense of empowerment to create their own revenue. I am the latter. I like knowing that the cash in my hand is a direct result of the work I have done. In other words, “eat what you kill.” If I bring money in the door, I get more money. In this strategy, my value is directly correlated with the money I generate.

As a writer, that may sound like a strange principal, and arguably it’s not the right strategy for everyone. It’s not the right strategy for every project, either, or for every client. But, over the past few weeks, it has become increasingly clear that this is exactly how I work best. Pay me most not just when I produce, but when what I produce turns a profit or is deemed measurably valuable to you in some meaningful way.

I’ve watched so many employees walk into businesses with a sense of entitlement that made my eyes water from the stench. They had no sense of hustle, no desire to bring efficiencies or ingenuity to the game, and felt no responsibility to add to the immediate bottom line of their workplace. Yet, they felt completely entitled to continue receiving a salary for breathing, whining and taking up space.

I’m not saying that all staff or contract positions need to conform to this philosophy, but I am saying that if you want to be deemed truly valuable, take on an “eat what you kill” mentality. Take risks that force you to deliver in big ways for you to see real pay-offs. Justify your salary by developing systems that save your company money, eliminate waste and redundancies, produce innovative products and services, commit to constantly increasing your performance and the quality of your work, or better yet bring hard cash through the door in the form of contracts, or developing a new customer base. Eat what you kill.

Book writing process: strengthened the book and me

magic-book

I’m squaring up the loose ends of setting the content for a nearly 200 pg research-based book. Sounds daunting? Well, after editing, it won’t be that long. I suspect I’ll have it cut back to about 150-125 by Monday. The experience is the point of this post, though. It has been nothing short of mind-blowing and life-altering. It all began with an idea and a fifteen minute interview, followed by another ten minute interview. Between that and some research, it all began taking shape, and I suspect, so did I.

What do you value?

This is perhaps the most important question that has been facing me since I started on this journey, and the shifting answers to this seemingly simple question have been shaping my life through this writing process. No, this question does not appear in the book anywhere, and it has very little to do with the content of the book on the surface. However, I promise you that this question became the driving force behind the book’s construct, and it literally changed my life as well.

What do you value? For me the answers shifted between many things until they whittled down to just two. No, it’s no coincidence that this question is strikingly similar to another question: What do you want? (for those of you who know the co-author of this book well 😉 ). What were these shifting values? They were all over the map from good physical health to strong financial health and from stability to freedom with adventure, notoriety, “success” – whatever the hell that means, and fun all tangled up together in one confusing mass. And frankly, the couple of false starts I had on this book were the tangled mess that my values were, too. Don’t get me wrong, the  content was strong, and the organization was okay, but it wasn’t great. The whole project lacked greatness, because it lacked focus. Guess what? So did I.

Driving home one day from a job that was paying me well but was eating away at the rest of my values, it became clear to me. Everything became clear to me. I discovered the real focus of the book and its values along with the real focus on my life and my values. The core of this book is heart-centered. It’s about relationships, one relationship in particular, and holistic health–health of mind, body and spirit and finding and maintaining that balance. I realized that if I used these values as the frame of the book–its skeleton–the rest would fall into place. I pitched the idea to the co-author, whom this book is about, and she loved it! It’s all been falling into place ever since.

My personal values came into focus, also. During that same car ride home, I found myself miserable again–living once more in a perpetual state of ennui–a horrible, foggy feeling that I shook a couple of years ago when I resigned from a long-term career as a grant writer and communications director and turned freelance full time. I swore that I would never return to that state of mind, where I was an owned employee, ever again, and here I was, trapped in a cubicle-littered, florescent-lighted hell. I shuddered, and I knew instantly that I needed to make drastic changes to align myself with my values. But what the hell were my values? Too many to count–too out of focus. A mess. A couple of minutes later it struck me–all of those thing that I thought mattered to me came in the form of two things: freedom and creation. <– Those were my values!

I abruptly quit my job.

Daring? Not really. This last horrible job at least taught me what I was worth monetarily–I had been undercharging like mad until I landed some private clients through new-found professional contacts. I also learned how invaluable my work truly is to a business–I’m arrogant enough to have thought this all along, but to see it in action and have it proven to me was something else. So, I took the leap, without a net, and here I am falling off of the proverbial cliff. It’s okay, though. I pieced enough small projects to pay most of my major bills immediately, and I’m still scrambling to figure out how to pay the rest–with no help coming from the United States Postal Service, which has decided that it will take more than a week to deliver one of my client’s checks to me… but, I digress. This decision allowed me to do three critically important things: 1) Return to being authentically me and happy without compromising my values; 2) Open up opportunities exponentially so that I can resume the work I was meant to do to realize my dreams; and 3) Complete this book!

Oh, wait, this book development process also had other unintended consequences… I’m getting healthier physically by eating better and exercising more while also linking like-minded people together, which is manifesting into a small grass-roots movement. Imagine a network of planet-loving, holistic wellness-minded small business owners banding together to share their resources, cross promote and support one another for the greater health and success of their community. Yep. It’s pretty cool, and I’m in the middle of it all.

Thank you, book. And thank you, Forbes Riley, who planted the seed for all of this to grow.

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