iPad, Nook, Kindle and several other formats of eBooks are taking the publishing industry by storm and turning the tables for self-publishers. As most business people know, developing and sustaining profitable intellectual property/passive income is the single most important investment, I recommend creating eBooks. Here are some industries that can benefit off the top:
- Restaurants: develop and publish cook books to promote your restaurant and help brand its cuisine. Include historical notations of the restaurant or amusing/entertaining stories about its staff and guests. It can have lots of graphics or just a few to highlight the best your publication has to offer. Selling this will not only remind people to be excited about your food, but it will also broaden your market reach, helping to target tourists and media.
- Artists: Do you paint, sculpt, work with metal, wood, glass, beads or t-shirts… no matter your medium or how high-quality or grassroots, creating an eBook will greatly increase your exposure in your community and to new markets. From your brainstorming and creative process to the beginning stages and mistakes and mishaps to the grand creations, you can document whatever story you find compelling to tell your audiences. Lure them into the tale of your creations.
- Performing Arts: Do you dance, sing, act, perform spoken word? This medium is for you. Collect a photographic profile to portray your experiences and the process of creation. Tell a story about you and your art. If you don’t write, hire a ghost writer (like me)–many won’t charge as much as you might fear (like me), though some will. Use this to gain exposure and increase your brand for audiences and prospective patrons and directors.
- Nonprofits: Your role as a visionary professional is critical to your community. You change the landscape of your community by the services, advocacy and philanthropy you offer. Tell your story. Let your public know that you are often a silent and overlooked thread in the fiber holding their community together. Use this to help educate the community on your importance and to assist in cultivating donors and underwriters that see your value, perhaps from a very different perspective, perhaps for the very first time.
- Small Businesses: You are our community’s heroes! You are symbols of overcoming odds and surviving through tough times and succeeding through determination, creativity and hope. Your story is an inspiration! Tell it. Share it. Remind your public that you are here, serving them and need their patronage to stay alive.
- Bigger Businesses: Often you began as a small business or a great idea or invention that rose to the top. You dared to dream big and made that dream come true. You employ hundreds, even thousands of people and provide goods and services that consumers and other businesses or even our government counts on to live and thrive. Your story is about strength and dedication and growth. Remind your public that the seed of where you began has only made you larger not heartless. Tell your tale.
- Museums: You are of and for your community. Remind them. Remind your community about your history, what you have to offer, where you are headed. Remind your community that your doors are open wide to welcome them and their families. That there are no barriers regarding race, gender, creed, socio-economic status–you are here for all. Your story is critical to the prosperity and preservation of your community’s history, arts, dreams and innovations. What you truly curate is culture, and you are open to everyone.
You don’t need to do it alone. Hire a freelance writer, photographer, graphic artist and/or a consultant to assist. A consultant (like me) can coordinate all the talent and expertise you need to get your eBook developed, converted to the various digital formats needed and digital checkout through your website and on the purchasing lists of Kindle, Nook and iPad. Most often the full development and publishing process will cost between $900 – $3,000 from beginning to end. Are you interested? Feel free to contact me at Street Media: firstname.lastname@example.org