The Digital Divide: Not everyone who matters is plugged in & many messages are best relayed eyeball-to-eyeball
I respect the digital divide.
Not everyone has or wants to access the web for content, networking, research, etc. And honestly, that’s okay.
Some of these unplugged people are part of your most critical audience–they may be powerful community leaders, grassroots activists and wildly popular small business owners. While I’ll admit that getting plugged-in would only expand their reach and influence, they are very effective where they are and how they operate. You must be committed to meeting them where they are to make sure you are as inclusive in your communications strategies as possible. Be certain to provide no-tech recourses and communication tools, and not just as an after-thought. Make it meaningful and tied directly to your no-tech audience.
Additionally, some content isn’t best suited for the web. Some presentations and communications strategies are best suited to kinesthetic, tactile, manipulative, in-person, eyeball-to-eyeball hands-on connections. Get creative, and make these options available. Remember that people are physical not electronic entities. They sometimes like to hold things and have person-to-person conversations and connections.
Best practices: know & meet the needs of all your public where they are. Remember that a person-to-person conversation, sharing a laugh, or catching someone’s eye as they tell a story is critical in communications.
Never substitute technology for in-person. Technology is an enhancement not a replacement.