Posts tagged ‘PR’
Rule 1: Welcome, be welcoming and make an effort to put your guests’ needs and comfort a top priority.
This requires listening and paying attention to social and behavioral cues and body language. Prioritizing the needs and comfort of others is the grand basis of hospitality. Everything else is a variation and details surrounding the same theme. Obviously you cannot please everyone all of the time. What you can do is make an effort to care. I believe that hospitality is a value often forgotten or put aside to make room for other priorities, and I just wanted to provide a gentle reminder of its importance. Hospitality and graciousness is a trait that helps others measure your character–it is a direct reflection of who you are as a person. In relation to communications, remember to be welcoming and to have messages that prioritize the needs and comfort of others at the forefront. You will find that your public will take you up on your welcoming statements and sentiments and will want to be associated with your brand.
Having said this, this does not mean that being edgy, abrupt, snarky, sarcastic, etc. is not valid in good communication messaging. In fact, to several audiences, this is comfort and welcoming. The point is to know your public, know what they value and know what makes them comfortable. If you care about this, genuinely care, you will have your messaging on-point.
About who I am:
Daphne Taylor Street is a freelance writer, blogger, grant/proposal writer, nonprofit development consultant, communications consultant, public speaker and internet radio personality in the Tampa Bay area. She has been a professional in the nonprofit industry for more than 18 years, spanning everything from fine and performing arts to substance abuse and mental health services. In the summer of 2011, Daphne left her full-time job as a grant writer to pursue her freelance writing and communications consulting business in full-force, and added her former employer as a client.
WHAT DOES DAPHNE DO? Daphne’s focus is on strengthening her local community and beyond through dynamic business strategies, creating value for businesses while helping to develop diverse revenue streams.
To further this goal, Daphne works hand in hand with small businesses, nonprofits and artists; armed with a background in communications, marketing, private sector funding procurement and nonprofit development; to help them amplify their branding and communications to increase overall business sustainability and growth.
RESULTS: Daphne’s grant and proposal writing services have resulted in millions of dollars of local, state, federal and foundation awards and private sector funding, spanning 14 years of experience.
Countless new business offerings, programs, products and services have come to life through Daphne’s visionary approach to matching a company’s mission and strengths with opportunities for growth, enhancement and expansion.
Daphne is regularly published as an author through a variety of media and has ghost-written, co-authored and written published articles on behalf of many clients, further positioning them as experts in their field. Daphne currently has two books under development, co-authored with a client.
Daphne’s copywriting and graphic design skills are engaging and action-oriented, amplifying brands from diverse industries.
Combined, these strategies have generated revenue; lead to procuring private investments, grants and contracts; and helped businesses survive and grow.
- Freelance Writing: articles, blogging, grants, proposals, books, business writing, press releases, business plans, strategic plans, communications plans, marketing plans, white papers, copywriting, research, editing
- Communications Consulting: strategy, implementation, collaborations/community partnerships, media relations, new media/social networking, crisis management
- Training/Public Speaking: writing for dollars, winning proposals, winning presentations, media literacy, freelance writing, grants/nonprofit development, communications/marketing, community development, personal branding, internet safety, social marketing
- Design: photo journalism & graphic design: logos, multi-media presentations/PowerPoint, posters, brochures, web design
Please feel free to contact me directly at firstname.lastname@example.org
Dare to be great! –Daphne