I’ve read many, many blogs, websites, brochures, fliers, posters, ads… you name it. Let’s get real. People might like to be pampered and entertained, witness exotic customs or seek adventure and excitement. All of this is true.
I have a better question for people in the tourism industry–all you copywriters, marketers and ad guys out there whose job it is to lure the almighty American dollar into the hands of tourist destination A or B…
Question: What do people really need?
Answer: They need to feel connected.
Give people an opportunity to “Be a local” and be a part of a community when they travel–to reconnect with themselves and connect to the community they’re visiting.
Marketers and copywriters, sell THAT. I dare you.