It's all about the STORY!

Posts tagged ‘tourist’

Do you want to travel for free (or at least really cheap)?

I think humans are in deep need of three things. These things are dangerously rare as we concentrate evermore on the everydayness of hectic lives and responsibilities–chaos, confusion and emergencies–chores, deadlines and all sorts of gadgets and media that serve as distractions from feeding our minds, bodies and spirits with all that keeps us craving more and more of the greatness around us and in us.

 

What are the three endangered things?

  1. Adventure
  2. Imagination
  3. Creating

I challenge you to find one thing a week–or even per month–for you to do alone or with a friend or with your family that offers you a sense of adventure or sparks your imagination or allows you to create something–anything.

This could be as simple as reading a book, visiting a museum, volunteering in an organization, planting a garden or taking an art class. You could travel locally to a neighboring community and be a tourist for a day. Try hiking or yoga or just daydreaming on the beach–maybe a late-night stroll. Skip the high-priced family reunion across the country this year, and instead book a room in a beachside Florida motel and reunite with your own family 1 on 1 (and you get to run home for that camera you forgot to pack).

Go out and explore your own back yard! Follow your cat around the neighborhood, if you can keep up. Invite your friends over for a seasonal fruit and veggie tasting party. Create a comic book using stick figues and a pencil or finger paints. Buy a hammock and daydream or write a short story. There’s so much to see right in front of you, you can be an adventurer for the cost of the mere courage it takes to dare see the world through a fresh set of eyes! You can be an artist with just the thoughts in your head and the skills of a 5-year-old.

Go do something right here. Right now. I dare you.

Revolutionize tourism and advertising.

I’ve read many, many blogs, websites, brochures, fliers, posters, ads… you name it. Let’s get real. People might like to be pampered and entertained, witness exotic customs or seek adventure and excitement. All of this is true.

Tourist introduced to culture

I have a better question for people in the tourism industry–all you copywriters, marketers and ad guys out there whose job it is to lure the almighty American dollar into the hands of tourist destination A or B…

Question: What do people really need?

Answer: They need to feel connected.

 This will require nano-target marketing, keeping costs ridiculously low while redefining “vacation” by amping up the local experience. This means having an intimate understanding of the “vacation” destination, its locals, history and opportunities for tourists to fully engage in what it means to be local. This means including opportunities for short-term, hour-long community volunteerism; opportunities for walking tours with locals at parks or beaches; allowing access to open classes on subjects such as sculpture, kayaking, local history or meditation; participation in community festivals; and providing affordable, safe, comfortable accommodations in historic or culturally significant locations.

Give people an opportunity to “Be a local” and be a part of a community when they travel–to reconnect with themselves and connect to the community they’re visiting.

Marketers and copywriters, sell THAT. I dare you.

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